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Assignment : Identify Product & Marketing Mix
Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.) Identify/ create/ build a Marketing Mix for this product as it is today. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product. Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch's Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information out there on well-known consumer products to complete your assignments with ease. Focus on the product then tie in the company.
Keep in mind the demonstration of the marketing concepts and terms in your writing are the basis for determining your level of understanding of the concepts and terms studied. Use them! Also, be sure to cite them from your text and other sources for maximum earned points.
Write your initial response in a minimum of 200-300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.
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Define your company's target market. Assess your company's market competition. Use the factors listed in the course text graphic to assess your company's market competition
1.identify the most significant political economic and social forces that you believe are influencing changes in health
nbsp1q. what kinds of questions might mc-graw hill have asked as part of determining the feasibility of the primis
Please write an Argumentative essay, should be 3 to 4 pages in length. After reading the attached article, complete an argumentative essay around this thesis statement:
the tropical paradise resort is located on the coast of an exotic pacific island. room rates are 300 per night which
There are two (2) very different target markets and sales forces discussed in the videos links below. Explain the value of developing a sales force based on the target market
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Choose a brand which uses multiple media sources. What do you like/dislike about marketing message? Does their message appear consistent throughout different media sources used?
for this assignment you will include part a of your marketing plan which has addressed the feedback from your
Choose an aspect of consumer buying behaviour theory from the list below. Carry out a critical investigation of how it can be used advantageously in the marketing of a product/service/brand* of your choice.
Discuss a civil construction organization in the United Kingdom that has built total quality culture to realize the full value from TQM or Six Sigma initiatives in their quest for operational excellence.
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