Discuss and give example of marketing myopia

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Reference no: EM132205842

1. What is an opportunity cost? List possible opportunity costs associated with a make or buy decision

2. How can make or buy concepts be applied to decision at service organization? What type of make or buy decision might a service organization face?

3. Discuss and give an example of marketing myopia. Be sure to go in detail and respond to others.

Reference no: EM132205842

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