Reference no: EM133763003
Business Analytics Fundamentals
Purpose of the assessment:
1. Critically evaluate the role of business analytics in supporting decision making in a modern organisation, with consideration of the role of culture and values in affecting the achievement of business goals.
2. Discuss and evaluate Business Analytics frameworks, techniques and tools used in gathering, analysing, and managing data, and applying them to enhance decision making.
3. Critically evaluate the challenges and critical success factors associated with selecting, implementing and using Business Analytics solutions in organisations.
4. Develop innovative solutions to contemporary business scenarios through the application and adaption of Business Analytic skills.
5. Critically reflect upon trends in business analytics and evaluate the impact that these will have on organisations in the future.
This assessment will be conducted in groups of four students. It is essential that all group members are from the same class. Groups will be formed within the first two weeks of the semester, and students are expected to work within these groups for the entirety of the semester on the group case study.
Firstly, your group is required to use Microsoft Power BI to analyse the provided data files (W11 Uluru Goods.xlsx and Location.xlsx) and generate reports that address the questions in the provided template (HI6037 Assignment Template.docx). For each question, your group should insert a screenshot of the report and provide a brief explanation.
Secondly, your group is required to create three dashboards using Power BI for the data sets. Each dashboard should include at least six visualization charts and one slicer to illustrate different aspects of the data analysis. More creative and effective dashboard designs will result in higher marks for this section. Additionally, your group must provide a brief explanation for each dashboard.
Thirdly, your group is required to create a video that provides a detailed explanation of your answers to the questions and the three dashboards. The video presentation should not exceed 20 minutes in length. All group members must actively participate in the presentation. The video must be uploaded to YouTube or another accessible platform, and the link should be included in your report. Ensure that the video is accessible to the markers.