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Discuss amazons strategy

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Reference no: EM132350273

QUESTION: Discuss Amazon's strategy if it was to enter the UK grocery market and the possible outcomes, positive and negative for the existing main companies such as; Tesco, ASDA and Sainsbury as well as consumers.

Breakdown: Literature Review : Usefulness of appropriate literature & references to provide the context & develop a framework for the assignment (SWOT, PESTEL, Ansof, Porters 5, Porters Generic)

~1250 words Critical Thinking : Competence of analysis and critical evaluation of assessment of findings including Conclusions and Recommendations

~ 750 words Use the zip file as reference. Refer to the 1997 and 2018 annual reports.

Also you can use news article, and academic references.

Also please provide an executive summary.

Verified Expert

The report is about Amazon Fresh, the new strategic entry into the UK grocery market.Pros and cons of the strategy along with inferences to diverse competitors and consumers discussed. Recommendations and conclusions are presented.

Reference no: EM132350273

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