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Question 1:
Give an example of a project that is driven by each of the following needs. (Each need should have a different project described.)
Marketing Demand
Business Need
Customer Request
Technological Advance
Legal Requirement
Social Need
(example: Give an example of a project that is driven by each of the following needs. (Each need should have a different project described.) Marketing Demand: Mom & Pop Store creates supplies sold data tracking software to know what goods sell best during certain times of the year, in order to place emphasis on products to lure in customers for these popular items. Business Need: Barnes and Noble stops selling CDs due to decline in revenue, instead offers digital music albums to customers. Customer Request: Dunkin Donuts customers provide feedback they would like to have online ordering options instead of waiting in line; DD creates ordering software for mobile devices Technological Advance: Samsung TV software is no longer compatible with internet security programs, software is updated for configuration with newer security programs Legal Requirement: A small government contracting agency has software that does not meet recent updates to DoD policies. Social Need: A company currently plugged into an city's power grid, develops a project to install wind turbines to generate their own power supply.)
Question 2: 150 - 200 words (include references)
What, Why and How of a typical project, based on your personal experiences, literature research
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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