Discuss about the marketing demand and business need

Assignment Help Marketing Management
Reference no: EM131409547 , Length: word count:200

Question 1:

Give an example of a project that is driven by each of the following needs. (Each need should have a different project described.)

Marketing Demand

Business Need

Customer Request

Technological Advance

Legal Requirement

Social Need

(example: Give an example of a project that is driven by each of the following needs. (Each need should have a different project described.)
 
Marketing Demand: Mom & Pop Store creates supplies sold data tracking software to know what goods sell best during certain times of the year, in order to place emphasis on products to lure in customers for these popular items.
 
Business Need: Barnes and Noble stops selling CDs due to decline in revenue, instead offers digital music albums to customers.
 
Customer Request: Dunkin Donuts customers provide feedback they would like to have online ordering options instead of waiting in line; DD creates ordering software for mobile devices
 
Technological Advance: Samsung TV software is no longer compatible with internet security programs, software is updated for configuration with newer security programs
 
Legal Requirement: A small government contracting agency has software that does not meet recent updates to DoD policies.
 
Social Need: A company currently plugged into an city's power grid, develops a project to install wind turbines to generate their own power supply.)

Question 2: 150 - 200 words (include references)

What, Why and How of a typical project, based on your personal experiences, literature research

Reference no: EM131409547

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