Discuss about the idea of ad campaigns

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Reference no: EM131720065 , Length: word count : 500

Moving from an unconscious consumer to an interactive author will allow me to show the realities of crime and justice. Informing society and making sure they are educated is a large part of growing our country. This is a lot of power for someone to have but it can make all of the difference.

The idea of ad campaigns such as "this is your brain on drugs" have the goal of scaring individuals so that they do not want become part of that issue. This ad shows a pan frying an egg in butter. The goal of this ad is to scare people aware from drugs by making them physically see the affects drugs will have on their brains. Which is their brain will fry. We then worry how the media will portray crime to deter us. This can cause ads that are scary and violent.

It is important that we have some sort of surveillance to make sure that we are protected. In our world today surveillance can make a huge difference.

"In this vein, David Lyon (2001) made the insightful observation that different forms of surveillance could be positioned along a spectrum from "care" to "control"-from watching over one for purposes of protection to scrutinizing one behavior in order to enforce discipline, respectively (Monahan)." Surveillance can work both ways, if a crime occurs for the criminal surveillance can seem harmful since it will help identify the criminal.

For the victim the surveillance can make the difference of identifying who harmed them. The media has convinced us that without having surveillance we cannot be protected.

So much surveillance can also harm us and lead to criminal acts that need to be thoroughly thought through. We are taught to see the things that the media wants us to see which they then use to their advantage. The media has brought us to believe that more surveillance is the answer to our problems with crime.

The media uses many different ways to explain crime and justice. "However, analyses of the reception and use of local news people are not as dependent on the news media as their main source of knowledge about important issues and events closer to home and become actively involved in using the local news media to take specific actions (Ericson)." The media exaggerates crime and justice as much as they possibly can in order to get viewers' attention. Once they get their attention it is easier to keep their attention.

As citizens we have rights which is why we are able to vote. We vote in order to put someone into office who can make these decisions for us. They are our spokesman for all of our issues. If we have issues, we need to make sure that we are heard so that changes can be made. As a citizen I can choose to know all of my facts about crime and justice to improve my understanding. I can also take part in my community to learn about the local crime and how it is handled.

500 words APA and references

Reference no: EM131720065

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