Discuss about the essence of relationship

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Reference no: EM131839265

Question: Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer, especially a customer who is one of millions of customers? If you said no to any of these questions, what conditions would have to be met before a relationship would be possible?

Reference no: EM131839265

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