Discuss about the e-mail advertising

Assignment Help Marketing Management
Reference no: EM131918029

Question: One virtue of e-mail advertising is that different messages for the same product or service can be mailed to various customer groups who differ with respect to pertinent buyographic, demographic, or other characteristics. This ability to "mass customize" messages should increase marcom effectiveness, yet a cynic might look at this practice as a bit deceptive-somehow saying different things about your product to different audiences seems misleading. What is your view on this?

Reference no: EM131918029

Questions Cloud

What factors illustrate human advancement : Choose a critical human advancement from a time and place in our class historical timeline (1600 to present). First what factors illustrate human advancement
What has been personal experience with e-mail advertising : What has been your personal experience with e-mail advertising? Are you part of any opt-in lists whereby you receive regular (say once a week) e-mail messages?
Whats your take on the discussion of racism in america : Morrison's work provides a unique and useful way of reading and re-examining American literature, asking us to consider both the black presence.
What will the cash flows for project be for year three : What will the cash flows for this project be for year 3?
Discuss about the e-mail advertising : One virtue of e-mail advertising is that different messages for the same product or service can be mailed to various customer groups who differ with respect.
The price of credit default swap : The price of a credit default swap (CDS) on a AAA-rated bond would be higher than the price of an otherwise identical BB-rated bond.
What is the net present value of the investment : What is the net present value of the investment using a discount rate of 12%, rounded to the nearest dollar?
Discuss effectiveness of the e-mail viral marketing practice : E-mail advertising is claimed to be very effective for viral marketing purposes-that is, buzz generation. This is accomplished by requesting an e-mail.
Compute basic and diluted eps for the year ended december : Compute basic and diluted EPS (rounded to 2 decimal places) for the year ended December 31, 2018.

Reviews

Write a Review

Marketing Management Questions & Answers

  Compare both of the advertisements to determine the type of

using the internet newspapers and magazines find two different advertisements depicting two different products you use

  What are the goals and objectives for the organization

the marketing plan format is one that is utilized by major corporations all over the country. however writing a

  Calculate the selling price of a bond

Calculate the selling price of a bond. Calculate the present value of the face amount to be received at maturity

  How has the companyrsquos strategy changed from the

the web site amazon.com once aimed to be the worldrsquos largest bookseller. now the company offers a wide range of

  Establishing a multinational market organization

Russia as they might have some logical basis for establishing a multinational market organization in the form of a regional cooperation for development (RCD)

  What assumptions about the use of a regression technique

What is there about the procedure that guarantees a best fit to the data? What assumptions about the use of a regression technique are necessary to produce this result?

  Explain tapscott and williams statement on ecommerce

Explain Tapscott and Williams statement on Ecommerce

  Provide an example of a company to which you are loyal in

describe methods you would use to analyze one of these three different markets consumer industrial or international

  Explain knowledge about e-business

Explain Knowledge about E-Business and How has e-business changed your behavior as a consumer

  Assignment on organizational readiness for change

A manager needs to prepare for change from various angles. In this assignment, you will demonstrate your understanding about change preparedness by creating a report about the role of a manager/leader within the change process and how you would de..

  The analysis will contain a synopsis of the movie

The analysis will contain (1) a synopsis of the movie, (2) an identification and theory-based analysis of the leadership issues raised (particularly, but not necessarily limited to, those related to the week's reading topic), (3) a discussion of the ..

  Discuss the factors that encourage internationalisation

Discuss the factors that encourage internationalisation of service organisations. For a service organisation with which you are familiar, explain which of these drivers are currently most relevant, and how this might change over time.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd