Reference no: EM134032409

Questions

1. Which of the following is not a prerequisite for a group of people to be considered as a market? They must have been previously targeted by another organisation They must need or want a particular product or service They must have the ability to purchase the product or service They must be willing to use their buying power.

2. The product variable is the aspect of the marketing mix that...? Ensures that products are available to consumers in the places that they want and expect them Ensures that the products are priced competitively Ensures that the operations department can provide enough products to meet customer needs Deals with researching consumers' product wants and designing products to meet these needs

3. Which of the following is correct? Costs = total revenues minus liabilities Profits = total costs minus total revenues Profits = total revenues minus total costs Total revenues = assets minus liabilities Total revenues = total costs multiplied by price

4. Some forms of pricing can raise ethical concerns as they might be perceived as discriminating between customers or lacking transparency. Segmented pricing is: Assessing the needs and characteristics of individual buyers and adjusting the price offered accordingly Pricing that is used to entice consumers into purchasing more than they need by offering a greater quantity at a low unit price. This has ethical implications when it has negative consequences Experimentation, which a company may use to test customers' perceptions of a products' value Charging different prices for a product or service based on differences in customers, products or location.

5. Which of these is not one of the main types of transformation process? Cash processing Material processing Information processing Customer processing

6. Operations strategic decisions are taken in four main areas. Which of the following is not one of these key areas? Workforce and organisation Technology adoption Capacity and facilities Supply chain design and integration Finance.

7. If you are developing operations strategy decisions concerning supply chain development, which of these questions is most appropriate to ask? Where should facilities be located? Do we maintain long-term relations with key suppliers? How much discretion are employees given? How integrated are our systems? How central is our planning and coordination?

8. Operations cannot be good at everything. Making sacrifices in one area to pursue objectives in another is known as...? Trade-off Demand creation Satisfying customer need Limited joint planning Supply chain fulfilment.

9. In an organisation, who usually has the most responsibility of the organisation's assets? The employees Shareholders Managing director Operations managers Information systems director.