Disagree with the selected aspects for organization

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Reference no: EM132163299

Do you agree or disagree with the selected aspects for an organization? Explain

An organization must look for opportunities to improve customer loyalty by developing then implementing programs focused on taking advantage of their respective customers to increase revenues. Customers satisfaction is the key for organizations when they are attempting to create loyal customers.

There are several aspects that an organization must consider when creating loyalty programs in order to see a return on their initial investment. One vital aspect of the entire project begins with performing the proper and effective research. Since, there are numerous program models, establishing the correct program for a business will take time. Organizations must avoid creating programs just because they able to do so. Organizations should utilize data from a variety of sources to analyze what consumers value most and would most likely respond to.

Another aspect that organizations must consider keeping customer loyalty programs simple and easy to manage. “Incentives are widely used for wellness”. The more complex the reward program the more difficult it will be for any business to retain customers. Most businesses utilize a point system such as the Hilton Hotel chain that provides incentives for using their services. The more points gathered by the customer the larger the discount for programs such as these rewards consumers at a certain percentage.

One final aspect that should be considered is marketing of the program for if it’s done incorrectly or not at all, then all the work exhausted in it’s creation would be pointless. “Monetary reward has been defined as an incentive that can make a person wealthier and materially successful if s/he meets the criteria for receiving the reward. Proper investment into marketing a provide greater visibility of your reward program to encourage consumers towards their brand.

Reference no: EM132163299

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