Disadvantages of using cost-of-services

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1. What would be the advantages/ disadvantages of using cost-of-services versus value-of services pricing for hardee’s customer? When discussing cost of service pricing, what type of cost (average versus marginal) would make more sense for Hardee?

2. How would you develop a methodology for Hardee to price its existing services? Its evolving services? Would you use the same or different strategies for each?

Reference no: EM13991518

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