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Successfully managing the growth of a new business takes time, research, and careful decision making as to the best course of action. The decisions made during this initial growth phase will ultimately determine the level of success or ultimate failure of the business. Examine the case "LazyBones" in the course text.
By Day 7
Submit a memo that addresses the following:
Is franchising the best way to grow Lazybones?
What are the advantages and disadvantages of franchising versus other means of growth?
What is the impact of franchising on the business, the community, and society? Is franchising desirable? When could it be and when might not be?
Justify your answers using information from this course or other resources.
Lay out a ?ve-year plan for growth at both the corporate and the individual location levels (that is, show how you can increase revenue per store).
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