Direct marketing strategy and technology

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Discussion: Direct Marketing Strategy and Technology for B2B organizations Consider the direct marketing strategy and marketing technology needs of B2B organizations, and then conduct an online search for marketing tools for such businesses. Industry-specific sources are good choices as well as broader resources.

Post a description and link to one resource or tool and a rationale for your choice. Don't repeat anything already posted, unless you have another viewpoint or use for the tool.

Reference no: EM131432893

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