Direct marketing strategy and marketing technology

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Consider the direct marketing strategy and marketing technology needs of B2B organizations, and then conduct an online search for marketing tools for such businesses. Industry-specific sources are good choices as well as broader resources. Post a description and link to one resource or tool and a rationale for your choice

Reference no: EM131433723

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Competitive advantages over competitors : Using the same organization as above, what kinds of competitive advantages over competitors does the organization intend to try to build?  What do you think are the best strategies to build them and why?
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