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Digital marketing options for your division: Discuss the decision to shift all or a portion of a division's promotional budget to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
Digital media impact: How would the addition of digital media options influence the division's overall promotional plan?
Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
Monitor digital media: How would an owner monitor effectiveness and adjust his strategy based on the division's goals?
International businesses invariably face distinctions between legal systems that they work within. After reviewing some of the distinctions in your text between common and civil law systems, and after conducting additional outside research on the ..
How a company pays its employees speaks volumes about what’s important to the company and how it values its human resources. Using resources from this class and your own experiences, explain what compensation can communicate and why pay messages matt..
a) Prepare a daily level schedule for XYZ, assuming a container size of 50 for each product. Calculate the number of kanban cards required for each product, assuming a 2 hour lead time and a 15% safety stock. What is the total number of kanban cards ..
Illustrate what is the Disney Difference also Elucidate how will it affect the organizations corporate, competitive also functional strategies.
The lower control limit for X-bar chart = 10, The upper control limit for X-bar chart = 16, Sample size = 4. Compute the R-bar (average of the ranges). The quality certification that deals primarily with conformance to customer requirements is ISO __..
What are some of the lessons T. Sowell wishes us to learn regarding the examples of Toyota, McDonalds, and Howard Johnson? Explain their successes and/or mistakes, as well as those of some of their business competitors.
analyze the challenges managers face to determine and discuss which challenge is the most difficult to address.
Identify some variables that seem to have an effect on bargaining outcomes. Which variables do you think have the greatest impact? Why? Do you think different industries are affected differently by each variable?
Why are vision and mission statements important to strategic development? How might leaders and managers view and use vision and mission statements differently?
Assume you are forecasting with an exponential smoothing model using α = 0.6. How much weight is placed on the most recent actual demand? How much weight is given to the demand one time period older than the most recent data?
A publisher has orders for 600 copies of a certain text from San Francisco, 300 copies from San Jose, and 400 copies from Sacramento. The company has 700 copies in a warehouse in Novato and 800 copies in a warehouse in Lodi. How many copies should th..
Cicleta manufacturing has four activities: receiving materials, assembly, expediting products, and storing goods. receiving and assembly are necessary activities; expediting and storing goods are unnecessary.
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