Digital integrated marketing communication plan

Assignment Help Operation Management

Reference no: EM132293396

Marketing Mix Development & Digital Integrated Marketing Communication Plan (IMC)

Product- burger

Company - McDonald's

Price – pricing strategy

i. What is the pricing objective and strategy; skimming, penetration, market holding, cost plus, etc.

ii. Currency fluctuations/exchange rates

iii. Inflation within the country

iiii. Government controls

v. Ethical consideration with the price of the product

Reference no: EM132293396

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Digital integrated marketing communication plan : Marketing Mix Development and Digital Integrated Marketing Communication Plan

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