Digital business infrastructure

Assignment Help Business Management

Reference no: EM133196700

You have been assigned as a consultant by Petronas oil & gas retail shop. Traditional fuel oil pump station, they have new expansion non-fuel business mainly Retail and Cafe F&B and they wanted to focus in marketing their outlets cookies and F&B online. The Mesra regional marketing manager has sought your advice on how to setup the online platform.

a) Suggest the digital business infrastructure to cater for MESRA's Cafe online business platform.

b) Propose 5 types of digital marketing initiatives to promote new online business for the F&B cafe product and services.

Reference no: EM133196700

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