Differentiate manufacturer brand versus private-label brand

Reference no: EM131512128

Question: 1. What are the advantages and disadvantages of manufacturer's brands versus private-label brands? Consider both the retailer's and customer's perspectives.

2. Does your favorite clothing store have a private-label brand strategy? If yes, how does it build store loyalty? If no, how could a private-label brand create loyalty?

Reference no: EM131512128

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