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(1.) Distinguish between the micro and macro views of marketing. Then explain how they are interrelated, if they are.
(2.) Define the functions of marketing in your own words. Using an example, explain how they can be shifted and shared.
1. regulators are considering controlling the emissions from two local power plants. the marginal benefits the
What's the difference between the law of diminishing marginal returns and the law of diminishing marginal rate of technical substitution?
Suppose that the economy is currentlyat potential output. Also suppose that you are an economicpolicy maker and that a college economics student asks youto rank, if possible, your most preferred to least preferred type of shock
The salvage value is expected to be $150,000 at anytime you sell the machine for the next several years. Your MARR is 10%. What is the optimum economic life you predict for the machine?
1.among the problems that hinder growth in developing economies are poor infrastructure lack of financial institutions
Suppose that the trade pattern of a country is that it exports foodstuffs and imports fancy sports equipment. Can you make a case that trade acts like a regressive tax in its impact on the distribution of real income and welfare within the countr..
Suppose the market shares of the six largest firms in the industry are 12 percent each. Compute the six-firm concentration ratio and Herfindahl-Hirschman index for this industry.
Airline fares are bigger in summer than in winter. Some railroads charge lower fares during week than on weekends. Electric firms charge customers lower rates the more electricity they use.
Marketing mix is controllable set of activities that the firm employs to respond to the wants of its target markets. Make a report on the marketing mix and keep the following questions in mind:
What are the costs of making those "systematic mistakes"? Is it possible to act "irrationally," or is rationality defined by the individual's approach to decision making?
The pharmaceutical industry often has the luxury of implementing pricing strategies that appear high to consumers. Take a position on the fairness of the industry's approach to pricing pharmaceutical products including offering an alternative stra..
will all the value end up going to customers, or will companies be able to reap a share of it will the internet bolster or erode the ability of companies to gain sustainable advantages over their competitors
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