Differentiate between a problem and a symptom

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Reference no: EM131686317

For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.-Energy Beverages,” beginning on page 91 of the textbook ( Strategic marketing problems Kerin and peterson) 13 edition. A typical case analysis solution should have the following parts/components. Use the information given in the case; do not bring outside information. Define the problem. Answer the following: Did I define the problem adequately and as succinctly as possible? Did I differentiate between a problem and a symptom? Find the alternatives. Did I identify all pertinent alternatives and uncertainties? Were my assumptions realistic? Evaluate the alternatives. Did I apply any marketing tool or technique for alternative evaluation? Did I consider all information relevant to the case? Make a choice. Did I recommend the appropriate course of action? If so, was my logic consistent with the recommendation? Did I clearly indicate why this is the best alternative to solve the problem? Implement the choice. Did I consider how my recommendation could be implemented? Did I consider how my choice might overcome obstacles?

Reference no: EM131686317

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