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Different types of product-market strategies

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Reference no: EM132182171

Read the article titled "Breaking Down the Ansoff Matrix", located at https://www.atlbusinessjournal.com/?p=1481.

In the article, the author discussed four (4) different types of product-market strategies: Market penetration, Market development, Product development, and Diversification. Select one (1 ) of these strategies that you would use for future growth of a business, and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.

Reference no: EM132182171

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