Different types of customers based on segmentation variable

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Reference no: EM13904240

For a copy machine that makes 35 to 44 copies per minute, identify one or two ways to segment the market that would take advantage of different level of price sensitivities among customers. Be specific in your discussion. Be sure you tell me which variable or variables you would use to create your segments. Be sure to tell me what groups you would come up with for this variables ( what are your segment groups).

* Now you segment groups are different than your target groups or target market. A target group is the one you choose to pursue, your segment groups are all different types of customers based on your segmentation variable.

To be able to do this, you need to understand the concept of price sensitivities, so be sure you can define this phrase. Also, it is likely that you will have to do some online searches to understand a little more about the types of copier offerings available.

Reference no: EM13904240

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