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Diet Coke and Coke Zero, essentially the same product but targeted at completely different customers. Watch the two videos advertisements found on the "Target Strategy" page of this week's module, and share your thoughts on the following:
What were the different target segments based on both advertisements?
Why do you feel that the company went to the trouble of creating Coke Zero, when it is essentially the same as Diet Coke? What do you feel is their target marketing strategy?
Reply to another student and provide your opinion and further insight on Coca Cola's target marketing strategy. What are some of the differences that you noticed between the two videos?
Explain your proposed solution or way out of the trap with more than Meadows' overview/general recommendations;
What is a marketing plan? Why is it important for firms to develop their product/service marketing plan in writing?
Explain why a simple comparison of sales at the 2 stores provides an inaccurate estimate of the impact of the price difference on sales.
Discuss the differences between goals and objectives within the context of strategy. Please define each of these three terms, and briefly explain each of them.
Who was the best known of the composers of the Italian Quattrocento period. What was the musical form for which he was most famous and describe it briefly: its genre and purpose.
The current federal minimum wage is $7.25 per hour (but some states and cities have a higher minimum wage). Should the federal minimum wage be increased. Should the minimum wage be different in different states? Give reasons for your answers and cons..
Decisions about pay structure in global companies affects: Answer (1) a company's financial and operational requirements. (2) the cost and availability of qualified workers. (3) the cost and availability of local workers. (4) a company's costs and..
Clark brought the bakery after Smithson's completion of the contract with the baker. Smithson's contract with the baker is:
Using your course learning from the week, determine what quality system was used. Then decide if you feel this was the proper quality system or if GM should have used a different system. Use your course materials and outside research to generate a..
Position: Executive Administrative Assistant at Sinclair Community College. Requires high school diploma or equivalent and some college.
Do you think the private sector should be proactively involved in all phases of preparedness for attack avoidance (either physical or cyber based).
How could a sporting goods retailer retailer ensure that the customer buys athletic equipment at its outlet?
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