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Different marketing management orientations

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Reference no: EM13738709

PRNMKT: Principles of Marketing Assignments

1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?

2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer?

How can a retailer increase your lifetime value?

3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.

Reference no: EM13738709

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