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Different explanations for the food delivery platform

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Reference no: EM132914431

The Consumer Council has received nearly 170 complaints against food delivery platforms in the first half of this year. Many of the complaints were related to "delay in delivery", "missing orders", "wrong orders" or "unsuccessful delivery". By using the ATTRIBUTION THEORY of causality and blame, discuss how consumers will find THREE different explanations for the food delivery platform NOT fulfilling their needs. Give ONE example for EACH of the three explanations. Which ONE of the three explanations should marketers of food delivery platform be most concerned about? Give ONE reason to justify your answer.

Reference no: EM132914431

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