Different consumers as being best quality brand in market

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Reference no: EM131310337

1. Using television receivers as an example, how could three different brands be perceived by different consumers as being the best quality brand in the market?

2. Why does the contemporary view of procurement as a strategic activity differ from the more traditional view of "purchasing"?

Reference no: EM131310337

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Different consumers as being best quality brand in market : Using television receivers as an example, how could three different brands be perceived by different consumers as being the best quality brand in the market?

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