Different components of the marketing mix

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Reference no: EM132157530

Describe a product or service.

(a) For the product/service described, design the research procedures that will enable data collection and analysis of the effects of the different components of the marketing mix on each other and of their importance to the customer base.

(b) Nominate the sources of data (primary and/or secondary) you would choose to access and explain why you would use those sources. What data would you collect? What procedures would you follow to analyse it? How would you use the results? (200 words)

Reference no: EM132157530

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