Different company product-product line from marketing plan

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Reference no: EM131143109

1. Using a DIFFERENT company’s product/product line from your Marketing Plan, discuss how you would segment using the four common bases for segmenting consumer markets (Geographic, Demographic, Psychographic and Product-Related).

2. Create a slogan for your company’s product/product line for three of the six positioning approaches (Attributes, Price/Quality, Competitors, Application, Product User, and Product Class).

3. Pick one of the slogans you created and explain how that would be the best approach for positioning your product and why?

Reference no: EM131143109

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