Reference no: EM134045752
Questions
1. In a few sentences, please explain the differences in investing in, and the payoff from, a digital initiative.
2. In a couple of sentences, why is it difficult to agree on the metrics to be used to measure ESG investment returns.
3. Give an example of how the restaurant industry may provide Chipotle with ESG initiatives.
4. What do the authors mean when they say that one of the major problems with measuring the benefits of a digital initiative is to get the base case correct? If you do not get the base case correct does this typically encourage overinvestment or underinvestment in digital projects?
5. In a couple of sentences explain what network effects are, and do these effects occur in all industries or are they more particular to certain industries?
6. Which of the following statements better reflects what the authors believe:
1. The market is irrational and is based on emotion most of the time but should still be used as a gauge of performance.
2. The market is driven by both emotion/psychology and fundamentals. Emotions may drive the market away from fundamentals for short periods of time, but eventually fundamentals will drive stock.