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Assignment:
The slides for Week 1 & 2 (Chapters 1-5) ask you to think about changes in the external environment and marketing ecosystem, differences between traditional and entrepreneurial marketing, and the use of research to identify potential opportunities. Apply the readings, slides and any other research to discuss the following questions;
1. What are the major trends you see from the readings (and relate them to the 8 trends identified in Chapter 1 slides where appropriate)?
2. What opportunities do you see in these trends for a new venture (apply Chapter 2 and 3 ideas on entrepreneurial marketing and value creation and the 10 questions from Chapter 5 slides)?
3. What additional research/data would you need to act on the opportunities you identified (apply Chapter 4 ideas on entrepreneurial research).
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