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Differences between primary and secondary data

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Reference no: EM132414417

1. Locate two examples (e.g. advertisements, articles, etc.) depicting practices that are consistent with the societal marketing concept and two examples of business practices that contradict this concept. Explain your choices.

2. The VALS Segmentation System is built on an Eight-Part Typology. Although not a perfect science, it does go beyond simply using demographics in marketing and introduces psychographics, which can be integrated into a marketing strategy.

  • Discuss whether the results are representative. How can a marketer for a chain of health clubs use the VALSTM segmentation profiles to develop an advertising campaign?
  • Which segments deserve targeting?
  • How should health clubs position their services to reach these segments?

3. What are the differences between primary and secondary data?

  • When would the availability of secondary data make primary data unnecessary?
  • What are the advantages and limitations of primary data?
  • What are the advantages and limitations of secondary data?

Reference no: EM132414417

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