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1. What are the differences between cost-based and value-based pricing?
2. Pricing is based on customer perceptions of value and costs in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a new Sony MP# player.
Explain why elasticity of demand is such an important concept to marketers who sell a "commodity product."
3. Why is product bundling pricing effective?
4. You are an owner of a small independent chain of coffee houses competing head-to-head with Starbucks. The retail price your customers pay for coffee is exactly the same as at Starbucks. The wholesale price you pay for roasted coffee beans has increased by 25%.
You understand that you cannot absorb this increase and that it must be passed on to your customers. However, you are concerned about the consequences of an open price increase. Discuss three alternative price-increase strategies that address your concerns.
The market risk premium is 8.2 percent, T-bills are yielding 3 percent, and Titan Mining's tax rate is 35 percent.
Explain how a rise in the euro might affect a French company exporting wine to the U.S., and compare that to the impact on a German firm importing semiconductors from the U.S.
summer tyme inc. is considering a new 5-year expansion project that requires an initial fixed asset investment of 1.296
search the internet for an image from a used as part of an advertisement or published with a written work. post a link
Suppose you are given the following risk-free spot rates for zero bonds maturing in 1,2, 3, 4 years, respectively : R1 = 0:05, R2 = 0:055, R3 = 0:0574, R4 = 0:06. Find the annualized two period forward rate beginning at period 2.
What is the cross rate between the yen and the peso; that is, how many yen would you receive for every peso exchanged? Round your answer to two decimal places.
Document the key proposals in terms of the main claims for success of the program (e.g., restriction of fat and small portions).
What was the dollar amount for ending inventory using FIFO, LIFO, and average cost methods? What is the impact on the balance sheet when using different methods of accounting for inventory?
Find the number of units sold where the pretax operating cash flow is the same whether the firm chooses the large or small factory.
Compare and contrast the characteristics of securities of money market with those of capital market.
if the fed decides to raise interest rates next year what effect would rising rates have upon the npv calculation and
Little Books Corporation recently reported $3 million dollars of net income. Its EBIT was 6 million dollars, and its tax rate was 40 percent. Determine its interest expense?
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