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1. What are the differences between cost-based and value-based pricing?
2. Pricing is based on customer perceptions of value and costs in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a new Sony MP# player. Explain why elasticity of demand is such an important concept to marketers who sell a "commodity product."
3. Why is product bundling pricing effective?
4. You are an owner of a small independent chain of coffee houses competing head-to-head with Starbucks. The retail price your customers pay for coffee is exactly the same as at Starbucks. The wholesale price you pay for roasted coffee beans has increased by 25%. You understand that you cannot absorb this increase and that it must be passed on to your customers. However, you are concerned about the consequences of an open price increase. Discuss three alternative price-increase strategies that address your concerns.
Case Study: Opening Your New Dunkin Donuts Locations, Assumption and Context: You have been the manager of a Dunkin Donuts store in the Midwest for the past two years. The store is owned by a Dunkin Donuts franchisee who owns 20 other Dunkin Donuts..
What opportunities and threats do you see in this convergence of demographic factors? How might these opportunities and threats change for different industries?
If Product Sigma is further processed at an additional cost of $300, its market value is $1,400. Using the relative sales value method, calculate the joint product cost that would be allocated to Kappa and Sigma. How do you know if one of the ..
Assuming that a new battery has just been installed and the student brings one spare, fully charged battery with him, what is the probability that the laptop will perform reliably during a one-hour exam?
What trade-offs are involved in shifting from a traditional operations system to a lean system for:
A nursing home contracts with an HMO for skilled nursing care at $2.00 PMPM. If costs are expected to average $120 per day, what is the maximum utilization of days per 1,000 members that the nursing home can experience before it begins to lose mon..
George is working on the CRM implementation and 2 other smaller projects. His hours look okay when Ben first looks at them. However, when Ben adds up George's hours for the past month across all 3 projects,
Pick one product with which you are familiar. Complete three to five line items such as Job shop, batch, assembly line, or continuous flow approach, on the Process Design Matrix. Pick one service with which you are familiar. Complete three to fi..
Discuss three examples of how psychology can be used in the workplace, including the benefits to applying psychological concepts.
Construct a p-chart, based on 3 sigma limits. What do you conclude? What would you suggest as next steps - examine whether or not the number of crimes has been reduced. Clearly state the hypothesis that you are testing, and your conclusion.
What capacity problems are encountered when a new drug is introduced to the market?
Why strategic management has has become crucial in today’s dynamic health care environment? What is the rationale for health care organizations’ adoption of strategic management?
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