Differences between consumer markets and business markets

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Why is it important to understand the differences between consumer markets and business markets?

a. Because business markets are only concerned with the price of their business purchases

b. Because you will likely have a career selling to other businesses

c. Because business marketing principles are significantly different than consumer marketing principles

d. Because more money is spent on B2B markets than B2C markets and most career opportunities are B2B

Reference no: EM131034703

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