Differences and similarities among world cultures

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1-Define competitive advantage and provide one real-world example where a company or country enjoys a competitive advantage.

2-Some people believe that marketing is relevant only in affluent, industrialized countries; whereas others believe that the role of marketing is to identify people's needs and wants worldwide, irrespective of the economy. What do you believe, and why?

3-Why do some critics refer to GATT as the "General Agreement to Talk and Talk" and how does its successor, WTO, provide a better forum for trade agreements?

4-There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Discuss what needs to be taken into account when planning marketing strategy for different parts of the world.

5-What are the differences between a patent, trademark, and a copyright?

Reference no: EM1387926

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Differences and similarities among world cultures : There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Discuss what needs to be taken into account when planning marketing strategy for different parts of the world..

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