Differences among creativity-innovation and entrepreneurship

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Reference no: EM133841864

PART (A)

1. Explain the differences among creativity, innovation, and entrepreneurship. Why are creativity and innovation so important to the survival and success of a business?

2. Describe the role of the following groups in entrepreneurship: women, minorities, immigrants, "part-timers," home-based business owners, family business owners.

PART (B)

Choose one local small business and answer the following questions:

A. Scope and type of business

• Business idea: what is the big idea? Is it a product or a service? What makes this idea different?

• Mission Statement.

• Company's short-term and long-term goals and objectives.

B. Business Philosophy

- Describe the most important company strengths and core competencies: What factors will make the company succeed? What do you think the major competitive strengths of this company?

- Risk Assessment: Evaluate the strengths and weaknesses of this business using SWOT.

Products and Services

- Briefly discuss the products or services.

- Size of business: how many employees? How many offices and retail facilities?

Textbook

Scarborough, N.M. & Cornwall, J. (2015). Entrepreneurship and effective small business management (11th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 9780133506327 (print); 9780133508239 (e-text).

Reference no: EM133841864

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