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Question: 1. Research Question
a. What is a research question
b. Why is it important
c. Provide 3 different references
2. Research Road Map
a. What is a research roadmap
b. Why is it important to have one
3. Secondary Data
a. What is the difference between primary and secondary information
b. Why do you think it is important to collect secondary data before primary
c. What percent of people age 25 years plus have a Bachelor's degree or higher in Riverside County and San Bernardino County (reference)
ASSIGNMENT: Now it's your turn! Think of a brand or a product that you think is 'out dated' and come up with a creative way to re-brand in order to appeal to another generation of consumers.
1.when might a modified rebuy apply within a household buying decision? what types of goods would come into play?
Give examples of export promotion efforts available to the US firms? Discuss the impact of two elements of culture (based on your choice - from the textbook) to international marketing efforts?
Examine the marketing science of customer behavior and products in the marketing exchange process, and create dynamic strategies for competing.
Compare and contrast at least two (2) operating systems that are available today for use on personal computers and / or mobile devices. If you were considering the purchase of a new computing device (i.e., desktop, laptop, smartphone, or tablet), ..
In the following situation, make a recommendation as to the type of sample to be used, the method of selecting the sample, and the sample size.
Did it create a desire for the product advertised? Why? What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better
Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other?
Why is Maslow's Hierarchy of Needs important for a salesperson to understand? Is it more important in a consumer purchase, or in a business purchase ?
moneyball a book by michael lewis 2003 highlights how creativity framing and robust technical analysis all played a
Write an essay about should ads that promote products using subtle manipulation be regulated by the government.
Analyze marketing strategies in reaching markets with their products or services. Continue with a detailed description of marketing management strategies used.
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