Difference between phrase match and modified broad

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1. Your website is currently at position 5 in organic search. On a monthly basis you currently get on average 5,432 clicks and 32 conversions each worth on average $45. An SEO agency has approached you and said they can get you to the number one position. How much would this we worth to you?

2. What is the exact difference between phrase match and modified broad. They seem so similar. Explain this for me with an example.

Reference no: EM132232841

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