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1. Explain the difference between direct and database marketing using examples to illustrate.
2. Outline the factors have driven the resurgence of direct marketing in recent years and use examples to illustrate.
What do you mean by globalization? Elaborate the pros and cons of globalization as a whole. Justify your answer with the help of examples.
Case Study: Opening Your New Dunkin Donuts Locations, Assumption and Context: You have been the manager of a Dunkin Donuts store in the Midwest for the past two years
Standardization: Demonstrate a standardized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a standardized marketing approach using one or..
Explain the difference between a census and a sample, Define a population. Give an example of a population
for this assignment use the same health care provider as in assignment 1.write a four to six 4-6 page paper in which
understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of
Create a video showing the product that you would like to see revamped. Describe the changes you would like to see. Upload your video to the discussion thread using Kaltura. Note: Review the Kaltura tutorial "Student Video Assignment Submission", ..
In evaluating the U.S. Census projection data, determine which external factor has the greatest impact on social class. Predict two ways that social class will affect consumer behavior in the next 10 years.
The next step in developing a promotion campaign is to understand who your customer is. Conduct research and prepare a report describing your target market in terms of:
Write a proposal to obtain an approval for your new initiative. You are planning to send this proposal to the person that will have the authority to implement your initiative
What kinds of techniques we use to collect information from respondents
Research, analyze and defend why it is essential for an organization to have a positive corporate culture
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