Difference between data mining and micromarketing

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Reference no: EM131275185

1. What is the difference between data mining and micromarketing?

2. Give an example of micromarketing.

3. Describe five ways in which companies may use a database.

4. Explain why you think Target's use of its database information in Marketing Research Insight 5.1 is ethical or not ethical.

Reference no: EM131275185

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