Difference between a point of difference and point of parity

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1. What is the difference between a point of difference and point of parity?

2. Service products that are totally intangible: a. do not involve customer participation in any way. b. can be transported and stored. c. are nonperishable. d. are exchanged directly from producer to user.

3. Are any of the Westward’s (and Hiller’s) human resource advantages sustainable? Are the human resource practices and corporate culture easy for competitors to imitate? What is the role of the hotel manager in creating or destroying the culture of the Westward Hilton?

Reference no: EM132226691

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