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Did the company have a crisis communciation plan

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Reference no: EM131953594

Read about the Tylenol scandal of 1982

Then, find a scandal that is similar (or you can use this one) and analyze the following (300-500 words total).

Check here for recent business scandals: Top 10 Biggest Business Corporate Scandals 5 years ago by shefali

Define crisis communications. What is it?

What was the problem at the company?

How did the company handle the situation?

Who was affected and why/how?

Did the company have a crisis communciation plan? Highlight three ways the company dealt with the problem.

If the company did not have a crisis communication plan, name three suggestions for handling the problem.

Did/do you agree the crisis plan was effective why?

Do it: Give an example: write a message either via Twitter, Instagram or a Facebook post, or traditional press release (text format) with a crisis communication message that has a word length appropriate to the communication channel.

Make sure you are precise using a credible headline and answer who, what, why, when and how in the message.

Reference no: EM131953594

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