Reference no: EM131860269

Motosport Limited - an introduction

Motosport Limited is a new start-up company that was established in September 2014. The company provides spare parts for mid-range sports cars (e.g. Honda S2000, Mazda R8, MG MGF) and it has local warehouses and suppliers located within the Bedfordshire, Buckinghamshire and Hertfordshire regions. It originally began using a standard business model whereby customers could visit the warehouse and ask an operator at the front desk for a particular part. The operator could then check the stock catalogue, locate the location of the part and send a request to general warehouse staff to locate the part and bring it to the front reception.

Motosport did, in addition, also operate a "call and collect" service whereby customers could ring the Motosport customer helpline, check stock availability and then reserve an item over the phone for collection later.

Having successfully run the business for a period of 12 months, with an annual turnover of £1,000,000 and achieved an operating profit of £25,000 the founding members, Managing Director Paul Malini and Head of Sales, Marie Garibaldi decided to undertake a customer satisfaction survey. They contacted over 2,000 clients and received 1,200 responses. The overall customer feedback was positive, but there were a number of areas in which their clients felt that change was needed.

Of the changes highlighted by clients the most important one was that of introducing a new online internet site for checking stock, ordering and arranging for delivery. Many clients felt that it was cumbersome having to call up a helpline, and it took too long to drive to one of the warehouses. They felt that if Motosport could offer an online service then they (the clients) were likely to provide Motosport with more business.

Both MrMalini and Ms Garibaldi feel that the "customer is always right", but neither of them have the technical understanding (both have a wealth of experience in the motor trade) of IT systems in order to know which would be most beneficial to them. In addition, they are unsure as to how the overall business model and the business strategy need to change in order to be able to incorporate such a new online system. Added to this, they are also unsure as to how to develop an appropriate information systems (IS) strategy that aligns well with the business objectives.

As part of their search for answers, and in order to meet the needs of their clients they have hired a team of five consultants to help them devise a new business strategy, along with a well-aligned information systems strategy. The team will also be responsible for drawing up a system design for the new online system, and for ensuring the security of data held on the new system - the founder members of Motosport would like to ensure customers that their personal and credit card details are kept safe.

Questions:

A comprehensive organizational strategy allowing the business objectives of Motosmart Limited to ?be achieved (1,500 words)

Developing the organizational strategy

1. Devise an appropriate organogram for the company that incorporates the new staff expertise in IT required to maintain and support the existing system.

In the organizational strategy you should discuss how the resources (technology, personnel etc.) will be utilized to help Motosport achieve the goals set out its business strategy.

The final report
When producing the final report, the strategies, designs and contingency plans should be put together to form a single Feasibility report for Motosport. The report should be logically laid out, and should provides links between the different sections so that the reader can see how the different pieces of the jigsaw fit together.

Attachment:- Example.rar