Reference no: EM132210012
1. Which of the following is correct about the product development strategy of Ansoff’s strategic opportunity matrix?
It is a marketing strategy that tries to increase market share among existing customers.
It is a strategy of increasing sales by introducing new products into new markets.
It is a marketing strategy that entails the creation of new products for present markets.
It is a marketing strategy that entails attracting new customers to existing products.
2. Which of the following statements is true of the innovation matrix?
Clear-cut sectors define modern businesses’ growth better than the fluid growth model.
As a company moves away from its core capabilities, it moves through a range of innovation.
Products are matched with markets to develop alternative marketing strategies.
If an SBU of a firm is in a market with low overall attractiveness, it must be harvested.
3. Which of the following states the function of a distribution strategy in a marketing mix?
Distribution strategy is about educating customers about product benefits.
Distribution strategy is about public relations activities.
Distribution strategy is about transporting raw materials or finished products.
Distribution strategy is about providing after-purchase services to customers.
4. Bioprinting, which uses 3D printers to build human parts and organs from actual human cells, is widely considered to be unethical.
a. True b. False