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The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings. Review positioning in your text. There are many examples to illustrate this concept. Then: Describe the positioning of the products marketed by your employer. Specify company name, what do they market and what is the positioning of the product(s). If your employer doesn't market products that fit neatly into this exercise, you may use another company you've worked for in the past or have knowledge of. Do you think this is a good positioning? Why or why not?
apply the concepts of strategy formulation and implementation to your college experience. what was your objective in
What does the title tell you about the topic? Does the title and thesis work together? Explain why or why not. Respond to the author's feedback request. Ask a question either about the topic, the process, researching, or the presentation tool
A company produces two products, A and B. The unit revenues are $2 and $3, respectively. Determine the optimality condition for ~ that will keep the optimum unchanged. Determine the optimality ranges for CA and C8, assuming that the other coefficien..
identify what needs to be done to successfully implement the chosen idea that he has arrived at. Which of the following stages of the model for creative decision making is Harry currently at
Are the following global industries or multidomestic industries: bulk chemicals, pharmaceuticals, branded food products, moviemaking, television
A marketing channel usually consists of at least one independent organization that another organization depends on to perform certain tasks well. Assume that you are the manger of a manufacturing firm that depends on a large retailer to reach your ta..
Suppose that the Best Burger has analyzed data on customer arrivals and has concluded that the mean arrival rate is 45 customers per hour. What is the probability of the following arrivals during a 1-minute period? a) Zero: b) 1 c) 5 or more
A customer tells the cashier what he wants, the cashier marks it on a slip of paper, and puts it on the packaging table behind the counter. This part on average takes 30 seconds.
In the past, Alpha Corporation has not performed incoming quality control inspections but has taken the word of its vendors. However, Alpha has been having some unsatisfactory experience recently with the quality of purchased items and wants to set u..
An ethics issue that could occur during the planning function of management is ____. Staff motivation, effective teamwork, and at least an I-You relationship with employees are part of _____. When you want to explain why technology is so much a part ..
A company has a factory that is designed so that it is most efficient (average unit cost is minimized) when producing 28,500 units of output each month.
A furniture manufacturer produces tables and chairs. Each table and chair must be made entirely out of oak or entirely out of pine. A total of 150 board feet of oak and 210 board feet of pine are available.
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