Reference no: EM133564806

Question

Select a company that operates internationally and write a report that aims to provide clear insight on the company's external and internal environment, and its approach to planning and implementing its business strategy. Your report needs to demonstrate ability at applying the learnt concepts and models, as well as critical reflections on the consulted resources. Your report needs to cover the following: 1.Brief on the company's position and purpose, and an analysis of the macro-environment of the business, the industry, the competitors, and the market using models and frameworks like PESTLE, Porter's Five Forces, the life-cycle model, strategic groups, and others. (LO1, LO3) 2.Critical evaluation of the capabilities of the business with critical reflection on the company's sustainable competitive advantage and its intended vs. emergent strategy. (LO4, LO5) 3.Reflection on the company's leadership style and analysis on how the used leadership style helped or hindered the survival of the company during times of crisis, like the COVID-19 crisis. (LO2) 4.Reflection on the challenges that the business may encounter (or has encountered) at the stage of development and implementation of the business strategy, in light of globalization and innovative recommendations to meet the demands of the current era. (LO5).