Developing the tactical and strategic marketing plan

Assignment Help Operation Management

Reference no: EM131734752

MARKETING MANAGEMENT

Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line.

Scenario 2: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan.

You will answer the following:

Summarize your selected scenario and details about the firm and/or product line.

Assess which of Michael Porter’s basic strategies you will use to market this product and why.

As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail.

Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage.

Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.

Submit a 4- to 5-page paper written in APA format.

Reference no: EM131734752

Questions Cloud

What is the actual cost per yard of fabric purchased : What is the standard direct material cost for one blanket? What is the actual cost per yard of fabric purchased

Describe examples in which data warehouses could be used : Describe four examples in which data warehouses and data mining could be used to support data processing and trend analysis in large organizational environment.

Relationship between state and federal fair employment laws : Which statement best summarizes the relationship between state and federal fair employment laws?

Build your recommendation on facts and relevant research : build your recommendation on facts and relevant research (not opinion). Why would an overseas procedure be a good option?

Developing the tactical and strategic marketing plan : You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan.

Determine the dollar amounts that should be reported : Use this information to determine the dollar amounts that should be reported by Alpha Company during 2017

Relationship between the confidence level : What is the mathematical relationship between the confidence level and the level of significance, (alpha)?

How cloud computing could be use by carlson instead of a san : Explain how cloud computing could be used by Carlson instead of a SAN. Create a diagram using Visio or its open source alternative software.

How do managers determine what the standard cost should be : What are some advantages and disadvantages of standard costs? How do managers determine what the standard cost should be

User Account

All Pages