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Assume you are in charge of developing the strategy for an international company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy, or a transnational strategy.
a. If your company's product is mobile phones, which of these strategies do you think it would make better strategic sense to employ? Why?
b. If your company's product is dry soup mixes and canned soups, would a multi-domestic strategy seem to be more advisable than a global strategy or a transnational strategy? Why or why not?
c. If your company's product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multidomestic strategy, a global strategy, or a transnational strategy? Why?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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