Developing the goals and objectives for a strategic plan

Assignment Help Strategic Management

Reference no: EM133899935

Assignment:

You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways' CEO requesting an assessment of the airline's ability to become a "major U.S. airline" and the subsequent steps it needs to take to make that happen.

You will use the course materials for weeks 1 - 3 and your research findings based on the Silver Airlines' links below. This information will allow you to perform an analysis of the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats toward becoming a major US airline.

You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.

Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Porto Rico. Expanding its flight routes within the Caribbean makes the company the highest volume airline to the Bahamas and the Caribbean. In addition to its Bahama and Caribbean flights, Silver Airways serves the southeast and a few northeast states.

Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft, and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines.

Your analysis, SWOT table, goals, and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course materials and links provided.

Research Links

Silver Airways
Seaborne Airlines
Silver Airways/Seaborne Airways
Silver Airways Announces Major Strategic Growth Developments and New Leadership

You may do a additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table, and goals and objectives.

Note: Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be supported by your independent research and the course materials. You are precluded from the use of any existing SWOT analysis, SWOT Table, and goals and objectives ascertained from anyone else's source material (e.g., internet sites, for-pay websites, existing documents, video resources, and the like). A zero will be earned for not doing your own analysis.

Reference no: EM133899935

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