Developing sales plans-marketing forecasts

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Reference no: EM133852371

Assignment:

The Funnel Approach is commonly used in developing Sales Plans, Marketing Forecasts, Innovation Management, and Literature Searches to streamline a broad idea/concept into a concise and specific objective. This process provides greater clarity and improved feasibility and maintains alignment and consistency for the investigator/leader and potential readers/customers.
The image on the following websiteLinks to an external site. illustrates the Funnel Approach to identifying the research gap related to your proposed project. The approach entails a broad approach to a topic followed by a systematic method to truncate your broad idea into a detailed description of the research gap.
A completed Funnel Approach allows an investigator to construct concise and definitive research question(s) detailing the specific population, variables, and geographical location.
The Funnel Approach exercise will also be pivotal for crafting a robust and detailed project title within the word limit (≤15 words).
The Problem section in the Prospectus document will instruct you to craft your research problem in only "One Sentence." This Funnel Approach exercise will guide you in crafting this concise sentence.
In the Prospectus document, you will be instructed to do the following: Based on all the above information (social problem, literature review, gap), in one sentence, what is your research problem.
For this assignment, you will complete the Funnel Approach Assignment Worksheet located in the weekly resources. There is also an example worksheet to review.

Reference no: EM133852371

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